Saturday, February 21, 2004

Key paragraph for me:

"The New Democrat Network, a centrist political organization, was among the first in this election cycle to use polling to sketch out a profile of the latest generation of swing voters. Data shared with each of the Democratic candidates (and provided to The Atlantic) describes them as mainly white and also younger, less likely to vote, and more likely than self-identified Democrats or Republicans to characterize themselves as "workaholics." They are most heavily concentrated in suburbs and small cities, and though they disapprove of many Bush Administration policies, they tend to be more religious and to admire military service more than most Democrats do. "On many issues their attitudes correspond strongly with the Democratic Party even though demographically they are closer to Republican voters," says Peter Brodnitz, of the firm Penn, Schoen and Berland, which conducted the poll. The New Democrat Network identified civil liberties and the environment as the two issues on which independents and Republicans most strongly disagree—and, indeed, many of the Democratic candidates have sounded precisely these themes. (Buried in the report's "tactical recommendations" is information that both sides in the next campaign may find useful: independents listen to a disproportionate amount of country radio, and they watch SportsCenter more often than other Americans—a taste, the poll reveals, that corresponds more closely with Democrats' than Republicans'.) "